The Art of the Jeep: From Propaganda to Advertising

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SKU:: 111398
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Description

Hadacek. The Jeep represents the most well-known example of an American manufacturer successfully making the leap from war propaganda to popular advertising. After the war, Willys found excellent illustrators to put the Jeep image on anything that had printing: stationary, match boxes, playing cards, and more. This title is filled with some of the beautiful postwar imagery of the little Jeep that could. 160 pages, 350 illustrations, 9"x 12½", hardcover.